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About Us

The Consumer Insight is a division of TROC (The Retail Outsource Companies) that measures key consumer metrics to provide valuable insight into the current state of the business. Detailed consumer metrics are gathered and analyzed through mystery shopping, competitive intelligence, customer surveys and compliance audits. The Retail Outsource Companies include: Mobile Insight — real-time field reporting and business intelligence; SYMBITS — managed IT services; and The Retail Outsource — sales staffing solutions and TCI. Working together in synergy, these four companies form a complete ecosystem, running, managing and maximizing the productivity of retail business efforts.

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Our Services

  • Mystery Shopping

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    On-site and in person mystery shopping that measures and reports on the customer experience, monitors sales activities, evaluates key behaviors, reviews operations or observes brand standard adherence.

  • Telephone Mystery Shopping

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    Evaluate the telephone experience of your customers, monitor telephone sales or customer service activities and evaluate training initiatives.

  • Competitive Intelligence

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    Identify competitive advantages, determine distinctions, confirm industry trends, evaluate pricing or identify processes.